Chairlady Association of Fashion Designers Kenya Sally Karago; winner of Vijana na Equity Campaign Arnold Muriithi; Equity Group Foundation Chairman, Dr James Mwangi; Leading Fashion Designer, Katungulu Mwendwa; and Managing Director “in the bag” Linda Muriithi during the graduation ceremony of the top 40 budding fashion designers.
A group of 40 upcoming fashion designers have graduated from an Equity Bank, organized financial literacy course, setting the stage for their formal entry into the world of business.
The 40upcoming designers, who were also the finalists in the bank’s Vijana Na Equity;Design your Destiny, fashion design competition, successfully underwent a 30 hours comprehensive financial training program custom designed for players in the creative sector. The Bank, recently launched the Vijana na Equity campaign geared at providing support for youthful creative entrepreneurs’ aspiring to make their mark in various fields.
Following their graduation, the fashion designers are now ready to claim a share of the local fashion design and apparel retail market estimated at more than US $330m a year, according to the Kenya Association of Manufacturers (KAM), will also enjoy access to a KShs 100Million seed fund to support the whole clothing and textile ecosystem which includes agriculture, ginneries, spinners, fabric traders, and fashion and design through lease hire and asset finance facilities from Equity Bank.
Speaking during the graduation event, Dr. Mwangi, said that the clothing and textile industry holds enormous potential and value for Kenyans in creating employment, supporting tourism, and urged Kenyans to support the “Buy Kenya Build Kenya” initiative by the government.
The Bank, he said, will provide tailor made financial solutions for local fashion designers among other players in the local creative arts scene. He further pledged that the bank will partner with the fashion industry in Kenya in taking it to the next level through supporting initiatives like the proposed Kenya International Fashion week which will provide a marketing platform for local fashion designers.
“By providing financial literacy lessons to such a talented and youthful group, Equity Group is seeking to equip them with the necessary skills required to navigate through the dynamic financial environment. Fashion Designers equipped with financial literacy skills, we believe will be better placed to exercise prudence and even harness available financial resources including credit products,” Dr. Mwangi said